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Following on from the music strategy work we did with the Premier League in 2016, we are pleased to share our new composition for their latest advert created by Y&R London; 'Primary Stars'. Jose Mourihno, Theo Walcott and Gary Cahill are among the stars taking part in this campaign to promote a new national primary school programme.

The Premier League has launched its first ever ad campaign to promote its new community programme that aims to work with schools to help educate children across a range of subjects from maths and English to teamwork and sport. The 60-second composition soundtracks a scene of primary school children in their classrooms demonstrating how learning with football can be fun, to the emotive words of T.H. Palmer’s poem “Try, Try Again”.

Original composition by Native Music.