ABOUT

BRIEF We were tasked with creating a new Identity for a Private Wealth company focusing predominantly on family wealth. The desire was to create a unique identity that stood out and was visibly different to any other in the industry, yet professional enough to showcase the wealth of talent and experience Genera has to offer.

SOLUTION Inspired by the unique cellular structure of various plants species, we developed an identity which reflects a company unique in every way, right down to its DNA.