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Farfetch’s new campaign, directed by Leonn Ward, showcases the latest denim trends across a series of three short films. Brands such as Gosha Rubchinskiy, Liam Hodges, Loewe, and Gucci have utilised bleaching and embellishment to produce stand-out, statement denim pieces for the season ahead. For the music, we sourced and licensed ‘Try Making Love’ by 70’s funk band Wild Fire.