tootle
London
ABOUT
We were approached by Toast TV to pitch on a TV commercial for the car selling startup Tootle. The concept was toy cars racing around a living room, and our approach was to use real models with stop motion animation. We took over the front room of a house for 5 days to shoot the spot so we had an authentic home setting. We opted for practical lighting for almost the entire shoot, adding to the authenticity of the scene.
