ABOUT

Puma

Live It Colour Screen

The brief was to launch the 80 different colour combinations for Puma Suede’s.

The insight was that we all want colour in our lives, because colour is energetic, vibrant, and fun.

The colours we choose reflect how we want to be seen. A statement of our personal identity.

We used the line “Live It” which means to fully experience the joy of life and all it has to offer.

It’s about enjoying yourself, seeking out fun, the amusing, the ridiculous and treating the world like your own personal playground.