About me

Professional creative with more than ten years of practice in various creative industries, from billboard manufacturer, poster designer, photographer, VJ and performance art director to copywriter, creative director, strategist, communications consultant and lecturer of arts.

To identify the links, to see the big picture of complex concept, and to explain it on one page in simple and engaging way - this is what I do best.

However, my ad coworkers argue that my best role in the agency is "a conscience" (or "a pain in the ass" - depends on the mood), as I'm that one, who keep them true to the task of looking for genuine insights and saying the right things.

Studies in different arts and structuralistic theories, have strengthened the skills to see and understand architecture and orchestration of medias in multiple communication systems.

Practice in the advertising business have developed the mindset to think in concepts and stories - not in texts, visuals or movies.

Most passionate about the ways people create meaning, the form of the content, the heavens above me and the laws within me. Most beloved and repeated quote - "The culture produces the work" (Dan Wieden).