ABOUT

Credits:

Nike - Awaken Your Madness
Client: Nike
Talent: Erling Haaland
EMEA Brand Narrative Lead: Ben Maclaughlin
EMEA Senior Creative Director: Jordi Pont
BD Influence Berlin: Katherina Zimmermann
EMEA Art Director: Callum Barker
Client Narrative: Lukas Suturious
Athlete Marketing: Joscha Löbig
Brand Marketing: Steven Apampa
Sports Marketing: Enrico Mugnaini
Product: Yann Corbel
Client Producer: Angus Lees
Agency: Wieden+Kennedy Portland
Creative Director: Albert Pukies
Senior Creatives: Adam Crockett, Sammy Watts-Stanfield, Will Wells
Senior Producer: Chloe Bradley
Production Assistant: Lea Georgiev
Group Account Director: Matt Owen
Business Director: Sam Hunton
Account Manager: Zoe Manyonda
Creative Director: Becca Pottinger
Junior Content Creator: Xoan Carr
Product Producer: Patrick Bailey
Director: Sam Pilling
DOP: Norm Li
Production Company: Magna Studios
Executive Producer: James Sorton
Producer: Neil Andrews
Production Manager: Ben Burdock
1st AD: Julian Richards
2nd AD: Caspar Campbell
Production Designer: Marco Puig
Production Assistant: Michelle Cheung
Director's Assistant: Maxi McLachlan
Costume Designers: Gleb Ignatov, Julie Vojtovics at BRATSK
Product Stylist: Jazmin Sanz
VFX Supervisor: Oliver Ramsay
VFX 3D: Sam Osborne, Miguel Wratten
Sports Choreography, Sports On Screen: Bohdan Pylypchuk, Andy Ansah
Production Service Company: LS Productions
Executive Producer: Sarah Drummond
Senior Producer: Emma Hughes
Production Manager: Chris Gainsbury, Callum Crozier
Production Coordinator: Allan Macleod, Maria Negoescu
Production Assistant: Bert Dijkstra, Lewis Faithfull
Production Runners: Lily Owen, Ralph Owen, Thato Malinga, Tom Costello, Shehzida Iqbal, Roisin O'Callaghan, Lois Griffiths, Rob Connor, Chloe Hayward, Dom Brophy, Daniel Leszczynski, Oliver Winkler
2nd AD: Chelsea Cowper
3rd AD: Sarah Palmer
Art Director: Sami Khan
Sound Mixer: Mike Mullen
Styling Assistant: Claire Hatch
Make-Up: Roxanna Gilanni
Hair Designer: Richard Calame
Locations Manager: Mark Wilson