About me
I am a British designer based in London with a broad experience in various forms of visual communication and a focus on typography and typeface design. I am particularly interested applying these skills to branding and visual identity projects, as well as continuing to work on various graphic design assignments.
In my professional work I aim to achieve creative, effective solutions that address the commercial needs of the client. Fresh perspectives are informed by a process critical thought and reflection. Emphasis is put on researching, understanding and articulating clients needs, tempering creativity with pragmatism and combining a sensibility of form with the rationality of function. The results, I hope, are always workable, rational and, most importantly, appropriate.