Will Naish
Graphic Designer
ABOUT
Tapi is one of the largest carpet and floor retailers in the UK, and they see themselves as challengers to the dominant Carpetright. Therefore, they wanted sales branding that was radically different from their competition, and full of fun and personality, or ‘Tapiness’. We initially explored four distinct potential routes, before moving forward with a visual direction that expresses ‘bursting’ with positivity.