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A full-scale brand campaign celebrating champions on the rise:
Following the success of our first Dare To Be Champion campaign, we wanted to make the next round bigger and better than ever. We found four real-life Champions doing their thing on social media while embodying the spirit of inclusivity, integrity and heart. Working with a talented female-led production team, we used video and photos to capture the stories of basketball players Crissa Jackson and Nelson Chan, skater Dede Lovelace, and dancer Ian Eastwood.