ABOUT

Branding identity for Kyoto Soba Ramen House; Crafting Masterful Flavour.

Since the brief required 'standout branding' for a traditional Ramen House, I wanted to build a brand that combines traditional Japanese influence with a modern twist. The hand-drawn logo is inspired by Japanese calligraphy, and the Sensai illustrations reinforce the 'crafting masterful flavour' narrative. I combined these elements with a minimal colour palette of punchy red and blue to create a contemporary aesthetic.

I created a brand pattern, merchandise, menu design, packaging and signage to display the brand's visual identity.