ABOUT

One of the biggest influencers in the world of beauty Nikkie Tutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
The YouTube sensation, who has more than 14m Instagram followers world-wide and 13.5m subscribers, worked with Manchester brand and design studio MERó who developed her personal ideas into artwork for both the packaging and branding concept.