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This was a speculative HMI exploration I worked on with Territory Studio. At this stage of a project, the focus is on establishing visual style and atmosphere before the work is shaped into structured UX flows. This early creative exploration is vital because once you begin working within established UX frameworks, it becomes much harder to introduce fresh ideas or develop a distinctive visual tone.

Too often, designers jump straight into Figma before an idea has been given room to develop, skipping the stage where imagination leads the process. The journey shapes the outcome, and this is something Territory understands well.

This one turned out particularly well, taking a more cinematic route than traditional automotive HMI.