Lorinda Pagano Creative Director

ABOUT

Concept
Create a journal tailored for children aged 3 to 6 that helps them to identify emotions, is easy to use, allows space for small hands and is designed to promote creativity and conversations. “I hope this journal becomes a beautiful way of exploring feelings, memories, kindness and gratitude as well as capturing what life is like for you and your child.” Francesca Geens (client and founder)

Execution
Hand drawn characters depict a range of emotions to help children identify their feelings. The large format journal is spacious, printed on FSC approved crayon friendly paper with a soft lie-flat binding to make it easy to write in. Yellow evokes happiness, visual prompts encourage colouring and doodling. The clear, easy to use page layout encourages a shared experience between adult and child.

Results
My First HappySelf Journal sold 10,000 copies in its first year. It is reprinted regularly and continues to sell well. Over 500,000 journals belonging to the HappySelf brand have been sold since 2018.

Numerous five star reviews have been received including the following:
“The My First Happy self Journal for 3-6 year old is amazing!! The way the book is written is really creative and engaging, and the illustrations are absolutely phenomenal, some of the best I have seen!! Really well done to everyone who worked on this, I will be telling all my friends to buy this for their children or any young person they know!!” – Ellie

“My First HappySelf Journal for 3-6year olds is a wonderful product. I love the book and the illustrations are beautifully presented and well thought out for the purpose of helping children. Great work Design Team, 10/10 - would recommend” – Jacob

“I bought My First HappySelf Journal for my 4 year old son and he loves it! We complete it at bedtime each night, and it’s a great conversation starter for him to talk about his day, how he’s feeling and what he’s proud of.” – Verity

Winner of Junior Design Award 2021 – Junior Magazine

MADEIT CREDITS

  • Francesca GeensClient
Annual 2022 SilverMy First HappySelf JournalIllustration Contributor:

Lorinda Pagano has been a Contributor since 25th November 2015.

Invite x3

My First HappySelf Journal

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