D&AD
London
ABOUT
To illustrate WhatsApp's commitment to privacy, The Privacy Gesture sponsored the gestures that football players make during a match to hide what they're saying, such as tactics. The idea featured on sports programmes and social media.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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WhatsAppClient
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Alex VecchiDirector of Photography -

Aline SilvaAgency Producer -

AlmapBBDOAdvertising Agency -

Alonso SperbExecutive Producer -

André GramorelliMedia -

Andrea FaccioClient Representative -

Beatriz BottesiClient Representative -

Beatriz ScheuerPlanning Director -

Bia CuryClient Representative -

Bosco ZubiagaDelclauxClient Representative -

Brian CrottyMedia Account Director -

Bruna OlimpioMedia Account Manager -

Cristiano PinheiroMusic Producer -

Disha JainGlobal Account Director -

Erick MendonçaCopywriter -

Eshan PonnaduraiClient Representative -

Fernanda FonsecaClient Representative -

Fernanda TeddeHead of Account Management -

FiruloArt Director -

Francesco CivitaExecutive Producer -

Gui BohnDirector -

Gustavo EvangelistaData Strategist -

Gustavo LopesMedia Account Manager -

IconoclastProduction Company -

IuryCesar deSouzaStrategic Planner -

Juliana CruzData Strategist -

Juliana UtschArt Director -

Ligia MattosMedia -

Lucas RogérioProduction Assistant -

Luciana ShinodaMedia Planning Manager -

Luiz SanchesChief Creative Officer -

Marcelo PortoAccount Manager -

Márcio FerreiraData Strategist -

Mariana AreiaMedia Account Director -

Mariela CostaExecutive Producer -

Marina FontesAccount Assistant -

Michael BatistaAccount Assistant -

Minjia QiuGlobal Account Director -

Natasha HobanGlobal Account Director -

Nathalia GarciaStrategic Planner -

Patrícia SousaData Strategist -

Pedro CorbettCreative Director -

Pity LieutaudExecutive Producer -

Punch AudioAudio Production Company -

Sergio KatzHead of Strategic Planning -

Tatiana VidonsckyAccount Director -

Vera JacintoAgency Producer -

Vitoria FavaronAccount Supervisor -

Vivian OdiorClient Representative -

Warriors VFXPost Production Company -

Yuri ChixDirector of Music -

Rodrigo MoranClient Representative -

Andre FelixClient Representative -

D&AD -

Diego Villas BôasAgency Producer -

Taciana LopesClient Representative -

Josy PaulGlobal Creative Lead -

Andre BauerProduction Coordinator -

Tres ColacionGlobal Creative Lead