D&AD
London
ABOUT
Virtual fireplace videos are an online phenomenon, but they aren't enjoyed by people facing homelessness in the UK. To support Shelter in the run up to Christmas, people could watch a different kind of virtual fireplace video while raising money for the charity at the same time. When people played The Good Fire on Youtube, it generated Google AdSense revenue and, in turn, Shelter donations, transforming virtual heat intro real warmth for those needing it most.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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ShelterClient
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Alice BunburySenior Account Director -
Dom GoldmanChief Creative Officer -
Hector MurrayAgency Producer -
Laura GrahamHead of Production -
No.8Post Production Company -
Above+BeyondAdvertising Agency -
Andy BreeseHead of Design -
SmugglerProduction Company -
D&AD -
Audio NetworkMedia Agency -
Oli RichardsChief Marketing Officer -
Zaid Al-ZaidyChief Executive Officer