D&AD London

ABOUT

In 2021, hate crimes against trans people doubled, with transphobia coming from both the media and trans-exclusionary queer groups. More recently, the LGB Alliance campaigned for the T to be removed from LGBT, even though rans people have been a part of the LGBT community for decades. Incomplete Without the T featured powerful statements with the Ts removed, making them incomprehensible. The campaign ran across newspapers, magazines, digital OOH and social media to remind the community that a world without the T doesn't make any sense.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • AmplifundClient

Incomplete Without the T

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