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ABOUT

Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to another person. Beyond Generations: Gaming Against Loneliness is an initiative aimed at uniting families by using the power of gaming. The campaign features two documentaries following the real-life stories of two families who had lost touch, and a ReBoxing programme that encourages young gamers to gift old consoles to the elderly people in their lives through ReBoxing Kits, which could be downloaded online and printed at home.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • MicrosoftClient
  • Alex YoungEditor
  • Alexei BerwitzSenior Project Manager
  • Alexia MerringtonExecutive Producer
  • Ashley JoinerAssistant Editor
  • Chris DaveyComposer
  • Chris FowlesDirector
  • Clare PragerProject Director
  • David CoatesDesigner
  • David DevineCovid Supervisor
  • Eloise ThompsonAccount Executive
  • Georgia WettenhallSenior Project Manager
  • James CrosbySenior Creative
  • Jamie CooperPost Producer
  • Jamie MietzExecutive Creative Director
  • Jessica TamsedgeManaging Director
  • JJ BenderSenior Planner
  • Liam WhiteSenior Creative
  • Lisa CarranaHead of Design
  • Luke MakepeaceAssistant Camera
  • Marti GuiverAssistant Camera
  • May SinlapaSenior Account Manager
  • Melanie VickersBusiness Director
  • Michael FlattGlobal Integrated Marketing Director
  • Mike PhillipsSenior Planner
  • Molly StrasserExecutive Creative Director
  • Oscar FlintoftBusiness Director
  • Pedro PintoHead of Post Production
  • Sailesh JaniManaging Partner
  • Sanjiv MistryExecutive Creative Director
  • Sarah HallProducer
  • Simon HallOnline Editor
  • Son of AlanIllustrator
  • Steffan PerryGrader
  • Steve TesterPrint Producer
  • Taylor SmithBrand Marketing Manager
  • Terrence WilkinsDirector of Photography
  • Toby BurdenAssistant Producer
  • Val BoyceBusiness Affairs
  • William CottamSenior Creative
  • Zara BalfourSenior Producer
  • * Craft LondonProduction Company
  • * Alec ChristieExecutive Producer
  • * Mihai MeirosuMix & Sound Designer
  • * McCann LondonAdvertising Agency
  • * Robert DoubalChief Creative Officer
  • * Sergio LopezChief Production Officer
  • * D&AD
  • * Laurence ThomsonChief Creative Officer
  • * Jack WhiteGlobal Integrated Marketing Lead

Beyond Generations: Gaming Against Loneliness

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