D&AD
London
ABOUT
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to another person. Beyond Generations: Gaming Against Loneliness is an initiative aimed at uniting families by using the power of gaming. The campaign features two documentaries following the real-life stories of two families who had lost touch, and a ReBoxing programme that encourages young gamers to gift old consoles to the elderly people in their lives through ReBoxing Kits, which could be downloaded online and printed at home.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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MicrosoftClient
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Alex YoungEditor -

Alexei BerwitzSenior Project Manager -

Alexia MerringtonExecutive Producer -

Ashley JoinerAssistant Editor -

Chris DaveyComposer -

Chris FowlesDirector -

Clare PragerProject Director -

David CoatesDesigner -

David DevineCovid Supervisor -

Eloise ThompsonAccount Executive -

Georgia WettenhallSenior Project Manager -

James CrosbySenior Creative -

Jamie CooperPost Producer -

Jamie MietzExecutive Creative Director -

Jessica TamsedgeManaging Director -

JJ BenderSenior Planner -

Liam WhiteSenior Creative -

Lisa CarranaHead of Design -

Luke MakepeaceAssistant Camera -

Marti GuiverAssistant Camera -

May SinlapaSenior Account Manager -

Melanie VickersBusiness Director -

Michael FlattGlobal Integrated Marketing Director -

Mike PhillipsSenior Planner -

Molly StrasserExecutive Creative Director -

Oscar FlintoftBusiness Director -

Pedro PintoHead of Post Production -

Sailesh JaniManaging Partner -

Sanjiv MistryExecutive Creative Director -

Sarah HallProducer -

Simon HallOnline Editor -

Son of AlanIllustrator -

Steffan PerryGrader -

Steve TesterPrint Producer -

Taylor SmithBrand Marketing Manager -

Terrence WilkinsDirector of Photography -

Toby BurdenAssistant Producer -

Val BoyceBusiness Affairs -

William CottamSenior Creative -

Zara BalfourSenior Producer -

Craft LondonProduction Company -

Alec ChristieExecutive Producer -

Mihai MeirosuMix & Sound Designer -

McCann LondonAdvertising Agency -

Robert DoubalChief Creative Officer -

Sergio LopezChief Production Officer -

D&AD -

Laurence ThomsonChief Creative Officer -

Jack WhiteGlobal Integrated Marketing Lead