ABOUT

Protein shakes are packed with calories.
Sports waters tend to be high in caffeine and sugars but low in protein.
ProWater offers the consumer a drink that tastes great, is high in protein but is low in calories.
How to present this in a manner that convinces cynical consumers?
I decided to be upfront with what was on offer. Clearly
labelled using a strong slab font and strong design
elements gives the brand shelf-standout and presence.
Available in three flavours; Blueberry, Citrus Mint and Red
Berries I have created a series of advertisements that
support the product launch.