ABOUT

CHALLENGE
Create a distinctive and disruptive campaign to remind customers of the breadth of special, different and new foods at M&S

SOLUTION
‘Adventures In...’ invites customers to to discover an adventurous world of exciting, inspirational mouth-watering food. Rather than focusing on ‘finished’ food, it dramatises the fresh ingredients and culinary techniques that create it.
Photography, editing and music are energising and bright – deliberately designed to balance inspiration and accessibility.
Each ‘Adventure’ is built around seasonal products, ingredients and ideas that are special, new and different – enticing people to visit M&S now.
Each season, the idea is taken across channels, into store.

RESULTS
We created an inspirational campaign that has not just helped M&S to grow, but to accelerate growth. From being perilously close to falling into decline, M&S Food turned a corner at precisely the moment the campaign was launched. In fact, in the past month, M&S Food achieved its highest ever share. The campaign has delivered an estimated ROI of £8.30 for every £ spent on it.