Paul Vosloo
Head of Brand Design
ABOUT
Create an identity for Durban Brewing Company. A craft brewery on South Africa’s East Coast and design labels for their first two beers.
Being a local start-up the budget was tight to non existent. I felt a strong presence on the draft tap was vital without the support of other media. We went with a round acronym logo that was easy to apply to draft taps and bottle tops.
We then set to task on designing and launching DBC’s first two beers. The Hot Blonde, a lusty light ale and the Amber Jack, a mild amber Ale. Both beers have exceeded expectation and are already on their 20th batch.
We can’t take all the credit, a hot summer certainly helps...