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Seriously™ Strong Cheddar's new campaign celebrates 160 years of heritage through its farmers, graders and the Scottish cattle herds that contribute to its unique taste.

Shot on location in South West Scotland where it’s produced, Seriously Strong Cheddar | Made in Scotland includes a film which is narrated by Seriously™ Strong dairy farmer from Stranraer, Rory Christie.

The film showcases the free range dairy cattle, their sea view pastures, the recipe, grading and selection of Seriously™ Strong before it reaches the store. It’s a rich story, beautifully told, allowing us to celebrate the importance of provenance and responsible dairy farming. The Scottish heritage of the brand and the character of the cheese shines though in what is an authentic piece of storytelling.