About me

I am a broad-thinking, passionate Creative Director; motivated by the big idea whilst always being realistic to the client's needs. I strongly believe in the power of original strategic beginnings, beautiful thinking, beautiful execution and getting beautiful results for my clients.

I have been in the design industry for over 20 years, working on both corporate and FMCG identities as well as innovation and strategy. I lead teams of designers and enjoy directing both identity and integrated projects. Crucially, for me, it should begin with what a brand stands for and what it wants to stand for - it's about relevance and difference.

Skills

Advertising, Art Direction, Brand / Logo Design, Branding, Creative Direction, Digital Marketing, Strategy Planning, Typography

Sector Experience

Airline, Automotive, Branding, Engineering, Fashion, FMCG, Information Technology, Packaging, Retail, Sports, Telecoms, Television

Awards

Cannes Lions, Cream Award, Creative Review Annual, DBA Design Effectiveness Award, Eurobest Award Shortlist, LIA Award - Gold