Shane Geffen
Executive Creative Director
ABOUT
In Australia 83% of female-identifying gamers have experienced offensive behaviour online. So most switch their microphones off to hide their identity, and game in silence.
Using live voice-changing technology, we disguised two prominent Aussie male gamers, with fake female profiles in an online first-person shooter game, so they saw what it was like to play through a woman’s eyes.
The 3-minute film was broadcast by Twitch streamers to millions of fans, encouraging male players to change the game and directing those who’d suffered abuse to online mental health service, ReachOut.
MADEIT CREDITS
Annual 2023 BronzeThrough Their EyesSocial Good
Project featured: on 2nd March 2023
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Shane Geffen has been a Contributor since 25th November 2015.