Shane Geffen
Executive Creative Director
ABOUT
Christmas is a joyous time of year, but for parents, it’s also one of the most stressful. As Australia’s leading department store, Myer wanted to help. So we took a classic Christmas tradition and reignited the magic back into it.
Introducing the Myer Naughty or Nice Bauble, A not so ordinary Christmas decoration, that parents can assign to a child to show them whether they’re on Santa’s naughty or nice list. Parents change the bauble’s colour, green for good and red for… not so good, through an app on their mobile phone. Myer Naughty or Nice Bauble Case Study
AWARDS
Cannes Lions - Bronze
Spikes Asia - Grand Prix
