Gabriel Schmitt creative director

ABOUT

McDonald’s restaurants are practically everywhere in the United States. Which is great… for McDonald’s. For Burger King — outnumbered 2 to 1 by the Golden Arches — not so much. So, how do you compete against odds like those? By selling Whopper sandwiches “at” McDonald’s. For only a penny. With the newly updated Burger King app, relaunched with an order-ahead feature. The twist is that FCB tweaked the app to geo-fence McDonald’s restaurants so that the Whopper Detour promotion only unlocks when people are physically within 600 feet of Burger King’s biggest competitor. Needless to say, McDonald’s wasn’t lovin’ it.

MADEIT CREDITS

  • Burger KingClient
  • Akos PappAssociate Creative Director
  • Alex SprouseAssociate Creative Director
  • ALISON BROD MARKETING + COMMUNICATIONSPR Agency
  • Ari HalperChief Creative Officer
  • Chemistry CreativeProduction Company
  • Henna KathiyaSenior Producer
  • HoneymixSound Company
  • Horizon MediaProduction Company
  • HumanMusic Production Company
  • Janice KatzBusiness Affairs Manager
  • MackcutEditing House
  • O PositiveProduction Company
  • Sarah TarnerAccount Director
  • * Gabriel SchmittExecutive Creative Director
  • * FCB GlobalAdvertising Agency
  • * Laszlo SzlobodaACD
  • * Fred LevronWordwide Creative Partner
  • * Cannes Lions Winners 2021
  • * Jesse MorrisSenior Project Manager
  • * Adam IsidoreDirector of Integrated Production
Project featured: on 24th June 2024

The Whopper Detour (2021)

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