ABOUT

Klattermusen is a Swedish outdoor brand founded in 1984 by an avid climber/biologist called Peter Askulv. They wanted to break into the UK lifestyle market and came to Oi Polloi for help. We launched the brand with a photo shoot and an interview; they can be found over at the Oi Polloi blog. I came up with the idea to head over to Formby Beach, in our dog walking jackets, to walk our office dog, Claude.

Shot on a 5D Mark III.