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For bankers and broker dealers on the sell side, the industry is at an inflection point. Change, or fall behind. The need to integrate the new with the old, to migrate to systems that can scale as operational needs grow, and automate processes to keep up with the speed of the markets, are all potentially disruptive forces facing our audience.

Our integrated campaign sought to help position Bloomberg as the organization capable of helping our audience change the very nature of change itself, transforming it from a challenge into an opportunity.

The stark aesthetic used light and shadow to contrast the future’s shroud of uncertainty with the illumination that comes from taking control of the potentially disruptive force of change.
The campaign rolled out across digital, print and TV, with OOH following in a second phase in 2023.