ABOUT

Kanui is the third biggest shoe e-commerce in Brazil. And wanted to make a difference with something related to its core business. We transformed the boxes that are sent every day by Kanui, into a way to make a donation, with a
simple Stamp. A stamp that has been prepaid to be delivered to someone who needs shoes, and transforms boxes into a medium for our cause. Zero New Residues produced. All our clients needed to do was turn the box inside out, throw in the pair of shoes and drop the box off at any post office. We target Kanui clients in the moment they are getting a new shoe. A moment they will be happy on getting a new pair of shoes, may be more susceptible to let an old
pair go. We used our own channels to make our clients aware of the campaign: Site, Mobile Apps, Folders and e-mail marketing. And one thousand shoe boxes were sent in the first week of the campaign. One week after the launching of the campaign, More than a 1000 boxes were already left in post offices and sent o The Salvation Army and The Samaritans Feet. A number that will continue to rise as 2015 goes by.