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In recent years, violence between criminal gangs has increased and with it, the settling of scores is taking over various territories in Chile.
The objective of this campaign was to promote the creation of a National Bank of Ballistic Traces, which allows the police to identify the firearms from which it was fired, and to accelerate the promulgation of the reform to the project of the Arms Control Law, for the Ballistic footprint creation.

Results:
- During the first two weeks launched the campaign, signed up more than 10.000 people.
- The scope of communication during the campaign period reached more than 10 million people (+30% of the objective set).
- More than 15.000.000 interactions with the content were achieved during the campaign period (+35% of the stated objective).
- Earned media equivalent to $62.000.
- +28,746 unique visitors to the website were achieved during the campaign period (+30% of the objective set)
- +14,750 effective users were achieved on the website during the campaign period (+32% of the proposed objective).