ABOUT

Bottega Veneta's brand identity is built on subtlety and the confidence of understatement. That's why, in a world where the visibility of brands polarizes a market already saturated with communication, we launched the first pop-up experience that grabs attention without being loud. The (In)Visible Store highlights Bottega Veneta’s attitude of standing out without showing off. Completely covered in mirrors, the pop up stands out and blends into the environment it is plunged into.