ABOUT

It was very simple, we were asked to get creative on the eight pillars in the Grand Auditorium of the Cannes Lions Festival to promote CNN’s sponsorship of the event. These designs had to be linked to a much wider campaign and that they were going to be witnessed by 12,000 big shots from 94 countries. No pressure. We got our best people on the job.

Sunnies on, factor 50 in the bag, we didn’t want to leave the infamous Cote d’Azur without having made a resounding impact.

Picture an 8ft tall Martin Sorrell pillar surrounded by a sea of buzzwords illustrating how he got to the top. We wanted visitors to really ‘go there’ with the media’s most influential powerhouses by compelling them to piece together their scattered story; just like CNN journalists.

We didn’t just stop at a few pillars though, the “CNN, Go there” tagline was proudly scattered over the festival programme, information booklets, and bespoke A1 souvenir posters. Pas mal, non?

Here is the best bit, our muses themselves; the speakers used in our designs were handed a personal copy of their portraits. We don’t half do things at Brand42.