ABOUT

The Brief: Shift perceptions of Rustlers away from pure convenience, and highlight that their burgers also provide top notch hunger satisfaction.

The Response: One Hunger Monkey - a living embodiment of the primal craving we feel when we're really hungry. The Hunger Monkey drove hungry Simon to a Rustlers burger again and again, throughout a campaign that utilised TV and social media, including a series of targeted Vines.