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The weather in the UK is famously unpredictable. From rain to hail, sun to snow, in the month of April its particularly volatile, and the nation can’t help but talk about it.
The Iconic Weather Forecast by McDonald’s, in partnership with the MET Office, used real-time data to offer the nation accurate, live information about the current weather as well the 5-day forecast.
To bring a McDonald’s smile, and continue to give people Good Times, we turned the instantly recognizable, iconic McDonald’s menu in to universal weather symbols and displayed them in a bold, graphic way.
The weather was specific to each location and ran across multiple digital sites across the UK.