ABOUT

Surrounded on three sides by the River Thames, Greenwich Peninsula is a vibrant and eclectic centre for culture and design while holding onto a feeling of community. Situated in the heart of the borough is the Greenwich Peninsula Golf Range, a popular leisure centre comprised of three separate businesses; a driving range, modern restaurant & wine bar, and a golf shop. In envisioning their new website, they were looking for a best-in-class, integrated solution that allowed for a connected experience but with each business fully represented.

Our response was to design a site that was founded in the collective identity of Greenwich Peninsula, while allowing each component to stand out and be recognised. Within the resulting hub we facilitated an optimum customer experience through modern transitions and a seamless interface design, as well as enabled them to enhance their customer service with the integration of strategic data capture points.

Crucially, we introduced an online booking system for the golf range which grows revenue and enhances the customer experience through increasing speed and ease of use. This unique feature positions Greenwich Peninsula Golf Range as the first driving range in the UK offering the ability to book bays online.