ABOUT

‘Burberry Open Spaces’ which is a journey through the
freedom of imagination. When we dare to dream, the possibilities are infinite – we discover new
realities, we break boundaries and we find the freedom to go beyond limitations.
A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas
Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors
and explore new spaces and places. This spirit is embodied by a quote from Thomas Burberry that
continues to inspire and imbue the brand’s collections today: ‘Inherent in every Burberry garment
is freedom’.
As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens.
For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to
bring the story to life. It features four bold individuals who have the power to explore and
discover, as they take us on a journey set amongst the natural beauty of the British countryside. A
spirit of duality – blurring the lines between reality and fantasy.
They bound weightlessly through fields, defying gravity as they take flight – resisting convention.
New perspectives are explored as they jump and twist through towering forests. As they float
across a lake, they challenge the obstacles of the elements and the natural world.
At the end of this hyperreal dreamscape, the four characters come together magnetically,
becoming one entity flying through the sky, united in their differences. A symbol for our
interconnectedness with nature and each other.

AWARDS

British Arrows
Clios - Gold
Creative Circle Award - Gold
D&AD Award - Nomination
One Show - Gold Pencil

MADEIT CREDITS

  • Al WattsSenior Art Director
  • Ana SteinerStylist
  • Alex Lovejoy2d Creative Director
  • Amy Louise RyallStylist Assistant
  • Ben LoaderCasting Talent
  • Benji Edwards1st Ad
  • BickersTracking Vehicles
  • Carl FairallLocation Manager
  • Cathy HoodProducer
  • Charlotte SamarooCasting Talent
  • CinelabFilm Processing
  • Craig DavisGaffer
  • Devonute Williams-dyerStyling Assistant
  • Donnika AndersonStylist Assistant
  • Emiliano SerantoniColourist
  • Gemma Smith-edhouseMake-up Artist
  • Geneva StalkerProduction Assistant
  • Harry BradyAssistant Art Director
  • Hiroshi MatshushitaHair Stylist
  • James CampbellDirector Of Styling
  • Joshua James SmithCasting Talent
  • Justin BrownDop
  • Katie WrightProduction Coordinator
  • Kharmel CochraneCasting Director
  • Laura DuffyProduction Manager
  • Laura HeilanenProduction Assistant
  • Louis GabrielAssistant Art Director
  • Michelle CheungProduction Assistant
  • Rachel CrowtherVp Creative
  • Riccardo TisciChief Creative Officer
  • Ryan HancocksPost Producer
  • Sam AshwellSound Design
  • Thomas RamshawJunior Stylist
  • Will Preston-georgeLead Producer
  • Xiaoyi LuiCasting Talent
  • * Asha JonejaSenior Producer
  • * MPCPost Production Agency
  • * Riff Raff Films
  • * Riff Raff FilmsExec Producer/owner
  • * Final CutEdit House
  • * PanavisionEquipment Hire
  • * Joe GuestEditor
Annual 2022 BronzeOpen SpacesAdvertising: Digital Annual 2022 GoldOpen SpacesProduction Project featured: on 26th May 2022 Contributor:

Riff Raff Films has been a Contributor since 25th November 2015.

Invite x3

Open Spaces

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