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Breaking on 2nd January, the campaign introduces the line ‘Yes U Can’ through the character of Coach, a motivator inspired by 1980s US sports movies.

The campaign is based on an insight from Brothers and Sisters that people suffer from ‘action paralysis’ when it comes to switching. Many people know that they could benefit from switching but feel it will be more hassle than it actually is.

Coach personifies the support that uSwitch provides by demonstrating, in an entertaining way, to Bev and Steve, just how easy it makes the switching process.

The campaign kicks off with two 30-second TV commercials. One focusing on uSwitch’s energy switching service and the other on its broadband price comparison. The ads will subsequently be edited to run as 10-second spots.
Building on the TV campaign, uSwitch plans to feature Coach across other marketing channels across 2017.