Fabiana Antacli Director of International Communications

ABOUT

How to cook? How to homeschool? How to work out at home? Lockdown brought many questions. But many people forgot the most important of all: how am I feeling? This led to a rise in burnout syndrome affecting one in three employed Brazilians. To raise awareness around this hard-to-spot matter, Africa used a seemingly unbreakable home worker: Amazon's Alexa. For one day, the most frequent requests and questions made by users were answered inappropriately, so people could relate to burnout symptoms.

MADEIT CREDITS

  • Brazilian Association Of PsychiatryClient
  • Aldo PiniStrategist
  • Boson PostProduction Company
  • Caio RodriguesSpecial Projects
  • Carina MirandaPR
  • Carolina CapozziPR
  • Eduardo BrandaoPost Production
  • Ezany BrandaoExecutive Director
  • Fernando AlonsoSpecial Projects
  • Fillipi LonguiniCopywriter
  • Hurso AmbrifiMusical Direction & Production
  • Juliana LeiteSpecial Projects Director
  • Kito SiqueiraMusical Direction and Production
  • Mike VlcekMusical Production
  • Nicholas BergantinCopywriter
  • Raphael VandystadtSustainability Institutional Relations Director
  • Rodrigo AdamArt Director
  • Thays MirandaSpecial Projects
  • * Marcelo BruzzesiArt Director
  • * Fabiana AntacliPR
  • * Sergio GordilhoChief Creative Officer
  • * Lica De SouzaSpecial Projects
  • * Isabela LevySpecial Projects
  • * AfricaAgency
  • * Caio SoaresArt Director
  • * Satelite AudioSound Company
  • * Cannes Lions Winners 2021
Project featured: on 22nd September 2021

Alexa's Burnout

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