ABOUT

Following celebration of its 50th anniversary and acquisition by a public holding company, Pantone engaged Sub Rosa to guide a transition from a B2B focus to a broader, consumer-minded position that would include a new promise as the world leader in color expertise.
Sub Rosa created a new logo mark and tagline (“Make it Brilliant”) alongside a branding essence document that is now core to Pantone’s internal and external mission statement.
This fresh approach was launched through a Sub Rosa led redesign of the influential Color of the Year campaign with a year-round tool of expression that charts the future color direction and study how color influences human thought processes, emotions and physical reactions.
The impact this new trajectory for Pantone’s brand and it’s individual Color of the Year campaign can be shown in the brand’s overall social presence and community growth.
Collective Community Growth: More than 23,000 new followers and fans on Facebook, Instagram, Twitter, Pinterest Target Audience: Engaged most heavily
with desired audience of females 25-34 Engagement: on Facebook 9 posts were published, which generated 37,456 clicks, 1,447 comments, 6,459 content likes and 2,071 shares and ultimately reached more than half a million Facebook users.