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Well, if there’s one thing we’re doing a lot of right now, it’s watching TV. So while life is on pause, it’s time to press play on our new campaign for Freesat.

The TV spots, along with creative in radio, social, OOH and digital, hero a family who are “TV Smart” because they own one of Freesat’s new 4K TV boxes. These clever boxes have all of the functionality of premium satellite TV, but they come subscription free.

Want to record up to four shows at once? Or re-start live TV if you missed the beginning of your favourite programme? No problem. If ever there were a time to make a switch from the astronomical costs of subscription telly, comedian Paul Kaye can tell you how.