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Knauf has commissioned a summer-autumn campaign to raise awareness of the brand in general and to highlight that it offers a full solution that extends well beyond drywall. The objectives of the campaign are:

• Raise general awareness of the Knauf brand amongst target audiences (contractors, specifiers, architects) through a multitude of channels.

• Change perception of Knauf as being ‘just a drywall specialist’ and highlight other categories of innovative products.

• Reinforce the quality of Knauf’s core product and ensure that the ‘brand equity’ enjoyed by the drywall product is shared with other Knauf products.