ABOUT

Svenska Spel is the governmentally owned Swedish gaming company. With some of their profit they run programs and spread information to avoid and stop gambling addictions, sponsor grass root sports, have scholarships for persons who are really engaged in a sports club and they sponsor and build sports arenas. This encourages kids to move, stay healthy and in the long run create new sports stars – all in a nicely closed loop. Photoplay director Daniel de Viciola created a conceptual link to that loop with a new circling camera technique in this new spot 'Forward' for Svenska Spel (Swedish Games), where one turn leads to the next - a portrait of a movement, told through movement.

AGENCY: DDB Stokholm

How the camera work was done? Well, there isn’t one answer to that. Daniel and his crew had to develop a range of techniques be able to achieve this flowing spot. They even created a few they never used.