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No Ordinary is a plant-based beverage range by Plant Projects. The Oat Milk has launched onto shelves and cafes around New Zealand, Australia and Singapore, and encourages consumers to switch up their daily dairy milk intake for a superior vegan option developed especially for coffee.

Although the plant milk category is rather saturated, many brands have opted for a bold, bright and illustrative packaging design. In order to stand out, we encouraged a minimal and monochromatic approach which also allowed for the direct, tongue-in-cheek tone of voice to be prominent.

The next tier of products to launch within the No Ordinary range is No Ordinary Ice Tea. A refreshing, low sugar alternative compared to other competitors in the market. Soon, there will also be almond, soy and pea milk.