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Arch Creative have assisted Ikano Bank in producing a White Paper on the topic of “A simpler Britain.” The School of Life is involved through the creation of the written content, adding their accessible brand of philosophy to the guide.

Inspired by their Swedish heritage, which has a foundation in simplicity, Ikano Bank have investigated whether or not the British public could benefit from a simpler philosophy towards life.

Too many aspects of daily life have become increasingly complex and confusing, and simpler solutions have become desirable. From dealing with home finances and stressful work situations to the hectic impact of the digital world and social anxieties such as FOMO, 46% of the UK public think that their lives are too complicated. Ikano Bank wants us to take a step back from the chaos and are using this White Paper to contribute to the conversation on how we can live better and more fulfilled lives.

Taking Ikano Bank’s PR agency Claremont Communication’s concept and statistics collected together with copy written by Alain de Botton, founder of The School of Life, Arch Creative illustrated a series of infographics for the White Paper. These visuals demonstrate the statistics collected from 5000 randomly selected Brits.

Although the white paper incorporated Ikano Bank photography, typographic style and colour palette, the design utilised a new simple line drawing style which reflected the simplicity theme.

The book was printed on beautiful uncoated paper, was embossed with a subtle Union Flag over the front and back cover and sealed with an ‘open in case of complexity’ band. We also created several versions of the book which were placed within red wooden and glass cases resembling large ‘break in case of emergency’ boxes. These were sent to key influencers and members of the Ikano Bank team.

Finally, we combined all of the key statistics and infographics and created a series of animated videos which were used as part of a social media campaign.

If you’re the type of person who’d rather have a simple life than deal with the complexity of modern living, then follow the #simplerbritain hashtag and discover more about Ikano Bank and their Swedish simplicity, and take a look at the Ikano Bank website.