ABOUT

Back in 2014, we got the pleasure of helping the One Direction lads to create their new global identity. Our brief was to represent the energy, personality and unity of the band as they gain an increased amount of traction with a wider, maturing audience. That year saw the band sell a whopping 4.6 million albums worldwide - a figure which has continued to grow with the 1D's success, and we were particularly proud of our use of the split image format across the different pieces.