ABOUT

When MTV came to us with their project, they uttered two words: "Kill Boring." And how did we respond? By shoving a cat's face through a slice of bread of course. Oh, and surrounding it with hot dogs, chips, and anything else our warped brains could come up with. Whilst it might look as though the entire creative team were on acid during this campaign, we certainly fulfilled the brief - boring bit the dust. What followed was a frenzy of creative energy which led to possibly the most bizarre campaign to ever go on our site. Inspired by the top internet memes that help the world through any drearier days at the office, the project turned into a brilliant brand that MTV have rolled out throughout Europe. Tongue-in-cheek? Certainly. Playful? Definitely. Boring? Never.