Leo Burnett Chicago Chicago

ABOUT

To promote the Art Institute of Chicago’s new Van Gogh exhibit, we recreated one of Van Gogh’s most intimate paintings, “The Bedroom” and, through a partnership with Airbnb, invited people to spend a night inside. Van Gogh hosted the room himself.

Working from original documentation supplied by the Art Institute, craftsmen spent four weeks recreating the room. As a result, instead of just looking at a Van Gogh painting, people could live inside one, bringing them closer to the artist than ever before.

AWARDS

Cannes Lions

MADEIT CREDITS

  • ART INSTITUTE OF CHICAGOClient
  • Ariel TishgartSenior Strategist
  • britt nolanCreative Director
  • Cliff SchwandnerAccount Director
  • Colleen CapolaAgency Producer
  • Glennon SchaffnerAgency Producer
  • John ReganAssociate Creative Director, Art
  • Laura SternAgency Producer
  • Leo Burnett ChicagoCCO
  • Mikal PittmanCreative Director
  • Mike CostelloAssociate Creative Director`
  • Pete LefebvreAssociate Creative Director
  • Ravenswood StudiosProduction
  • Tor LemhagAssociate Creative Director, Copy
  • * Leo Burnett ChicagoAdvertising Agency
  • * Starcom MediaVest GroupMedia
  • * Cannes Lions Winners 2017
  • * David Berkowitz ChicagoPainter
Add yourself to this project
Project featured: on 21st August 2017 Contributor:

Leo Burnett Chicago has been a Contributor since 25th November 2015.

Invite x3

VAN GOGH'S BEDROOMS: LET YOURSELF IN

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