ABOUT

Goodbye Disruption.
Hello Harmony.
Let’s not hear any more about ‘Digital Disruption’. It’s not just that the language is stale. It’s that the focus is wrong. Yes, businesses need to change. And yes, change is challenging. And yes again, it is technology that enables change. But the real value of innovation can only be found when organisations align around new technologies - working in concert to deliver enriched experiences for customers and colleagues. Technologies, and people, need to play nicely together.
That was the insight behind our latest brand launch: MajorKey Technologies. Based in Chicago and with a global client base, MajorKey is a new breed of technology partner. They’re a business which orchestrates consulting, coding and customer service skills to seamlessly harmonise their customers’ technology suites and in so doing unlock their full value.

Expression
And because they swim against the tide of ‘digital disruptors’ and focus on the benefits of technology not the technology, they needed a brand identity which stands out in a sea of similarity.
In music, the major scale provides the infrastructure for the melody. And a major key evokes a mood of energy and optimism. That’s why they're called MajorKey. The name struck a chord.
We then created an emblematic brand mark which speaks to positivity and dynamism. And a brand expression which is intriguing, appealing, coherent and arresting. And we’ve designed and led the development of their website. And it all happened in four weeks.

Music is a powerful metaphor because it stirs powerful emotions. So can technology. When deployed in concert.

MADEIT CREDITS

  • MajorKey TechnologyClient
Annual 2022 BronzeMajorKey: Technology In ConcertB to B Project featured: on 6th August 2021 Contributor:

Chromatic Brands has been a Contributor since 25th November 2015.

Invite x3

MajorKey: Technology In Concert

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