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CORE POWER is engineering a new industry: ship-based nuclear energy. Chromatic created a strategic brand platform, brand identity system and integrated communication channels that bring a category-defining business to life.

Context
The world’s appetite for reliable, clean energy is outpacing supply. The answer must include a revitalised nuclear industry - and ship-based nuclear can deliver that revitalisation.
It’s urgent, and it’s going to be big. New safety codes for nuclear-powered vessels are being developed right now, and the US has publicly backed nuclear shipbuilding. The market is estimated to be $2.6 trillion.
CORE POWER, founded by Mikal Bøe, plans to take a large slice of that market by building, integrating, and deploying ship-based nuclear energy systems for commercial use. Working with partners including BWX Technologies, Southern Company, HD Hyundai, and the American Bureau of Shipping, CORE POWER has two strings to its bow: moored floating [nuclear] power plants which deliver high-density, carbon-free energy to ports, industries and grids; and nuclear-powered cargo ships that speed up global trade. Both propositions depend upon an orchestration of reactor partners, financiers, shipyards and marine operators.
It’s a big ambition and a brand-new industry, which hasn’t been easy to explain.

“It’s not an easy thing to describe. And, you know, we’re constantly in this mental battle with ourselves to deconfuse.” Mikal Bøe, Founder & CEO

Opportunity
Amongst energy policy wonks and in maritime circles, CORE POWER was already a respected name, recognised as a leading voice. But outside specialist circles, the business isn’t well known.

CORE POWER identified the need to communicate its mission and approach clearly, coherently, and compellingly. They needed a messaging platform that could be used whether talking to a Senate hearing, a Korean shipyard, a sovereign investor, or a graduate engineer.
So, the opportunity was threefold.
• Stand for something that matters. Place CORE POWER at the front of a movement.
• Stand out from the crowd. Be distinct in a sector characterised by the polarities of Big Energy seriousness and tech-startup swagger.
• Stand up and be counted. Back the proposition with activations bold enough to put CORE POWER at the centre of the conversation.
Strategy
Informed by senior management interviews, competitor analysis and in-depth sector research, Chromatic crafted a brand message platform that gives CORE POWER a clear and distinctive voice.
The CORE POWER purpose, proposition and principles ladder up to a compelling promise that both describes the ‘product’ literally and evokes the ambition of the business:
ENERGY THAT MOVES
• Energy that moves nations.
• Energy that moves communities.
• Energy that moves industries.
• Energy that moves shipping.
• Energy that moves sustainability.

Energy That Moves is a promise small enough to feature on a hard hat, and big enough to frame an industry.

Visual Identity
Chromatic developed a comprehensive design system that brings the brand promise to life and reflects the engineering-grade discipline at the heart of the business: Built on the disciplined use of a consistent grid, this includes:
• A distinctive logo that combines a classic trident motif with an ‘on’ button symbol to convey the idea of ‘sea’ and ‘power’.
• A colour palette led by deep teal and the tones of the ocean.
• A ‘Moving Energy’ kinetic pattern that amplifies the themes of motion and energy.
• Carefully considered typography using the Aeonik typeface.
• Minutely detailed technical illustrations and easy-to-follow diagrams.
Together, these add up to a flexible, recognisable framework with a specific goal: To showcase a set of accurate, marine engineer-approved visualisations of the CORE POWER vessels.
Developed using proprietary software that turns engineering drawings and technical plans into accurate, photorealistic films and moving images, the results make ship-based nuclear energy feel real, tangible, and part of an everyday future.

Activation
The launch was timed to meet the moment that mattered most.
On 17 June 2026, CORE POWER hosted its annual European Summit: “Accelerating Nuclear for Energy Generation and Shipping” in London. In a room packed with over 400 leaders, regulators, and engineers shaping the next era of nuclear, CORE POWER set out their ambition and unveiled their new branding.
The new CORE POWER website went live the night before. It communicates the brand’s proposition and emotive promise and provides a digital home base for an integrated communications programme, telling partners, investors, government, regulators and the wider public about how the world will power the next century.
“"Working with Chromatic forced us to rethink something fundamental: how we understand our own business, and how we describe it. The result is a shared narrative and beautiful identity that the whole organisation can stand behind. We can now talk about the benefits, the value and the future we are helping to build with a clarity and confidence we simply didn't have before.”
Charlotte Vere, Group Head, Market Development