ABOUT

DELIGHT IN A DIGITAL WORLD
With the rise of e-shopping, own label no longer lives solely on shelf. Instead, it lives in a complex and fluid digital world. Walmart-owned e-tailer Jetcom had to think outside the box...

THE INSIGHT
Many private brands are built around the traditional equation of acceptable quality at lower prices. But Jetcom’s urban millennial shoppers expect more. They want products that consistently deliver moments of surprise and delight.

THE IDEA
With Jetcom’s Uniquely J, we had to think beyond the retail environment to deliver moments of Wow! across the entire consumer journey. The range is fun, unexpected and memorable, designed to prompt conversations and sharing.

THE IMPACT
“Elmwood have been collaborative partners throughout the entire process from inception to development. Through their strategic expertise and ability to push creative boundaries, we have brought a brand to market that we believe will innovate and disrupt the previously static private brand industry.”

Laura Kind
Associate Director, Brand Management for Private Brands – Jetcom